Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

The U.S. ad market expanded at its greatest rate in nearly two years in February -- increasing 10.4% over February 2023, according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
Leagues like the WNBA and the National Women’s Soccer League have recently signed new television rights deal and are open to new sponsorship opportunities. Women’s college basketball drew a huge audience when Caitlin Clark of Iowa broke the college scoring record. Nearly all categories that currently advertise in men’s sports could sponsor women’s sports as well.
Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.
The ATSC 3.0 transition is stalled. A new public-private partnership could jump start it.

Events Calendar

AAPC Pollies 2024

Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]